Target Audience
Identifying your company's target audience provides a clear focus of whom your business will serve and why those consumers need your goods or services. One of the many questions you need to ask yourself is when knowing your target audience is, “Who is this going to appeal to?” or “Who do I want to appeal to the most?” When you target your audience, you save the time and money of advertising to groups that aren't likely to be interested in your product. Taking the time to research and plan out your marketing campaign strengthens your connection with consumers and improves customer engagement.